1. Kunda tenet: safety oriented, quality oriented, integrity based, innovation oriented
Kunda crane has always been in line with the safety of the day, quality-oriented, integrity and innovation purposes, to solve the lifting safety needs of customers, so that we unremittingly pursue the goal, in line with all to meet customer requirements for the highest purpose, with the attitude of excellence and quality service to win the trust of customers.
2. Kunda vision: harmonious coexistence, development and innovation.
Vision is the blueprint of a state that an organization can achieve in the future. It describes the ultimate purpose of an enterprise's existence. The answer is "where to go".
3. Kunda concept: pursuit of excellence, achievement of the future.
Mission refers to the form or identity of an organization to achieve its goal under such an ultimate goal. The answer is "why do we go?".
4. Kunda criteria: honesty and trustworthiness, dedication.
Values refer to the standard concept of the expected future situation based on the common vision, purpose and mission of the organization. The answer is "how to go".